16
Feb
09

Who’s Talking?

A late 2008 study by PR giant Weber-Shandwick showed that most employers are NOT talking to their employees about the wrecked economy and what it means for them.  71% of the employee respondents said their employers should be communicating more.  We all know in the absence of real information, people make things up!!  In a time when lay-offs are daily headlines, those who still have jobs are waiting for the shoe to drop – and those who have already been let go are often still in touch with those who haven’t — feeding the fear and espousing their expert opinions on what the company is really up to.  We have to communicate – even if we don’t know all the answers, even if some of the answers aren’t comfortable – people rally around true leadership, and leaders know the true value of honest communication.  Would appreciate comments from those who are communicating, those who are receiving one-way push communication, those who aren’t being communicated to, and those lucky enough to have an interactive discussion with their employers – what’s going on for you?


3 Responses to “Who’s Talking?”


  1. 1 meta
    February 18, 2009 at 7:27 pm

    I’m seeing executives far more involved with employees and their communication strategy than in the past. There is a sense of it doesn’t have to be perfect… we must quickly communicate the story about the business drivers for any changes and set expectations across our audiences.
    There are many good signs demonstrating that clients are moving forward with Sr. Leader sessions and rolling out of new roles/responsibilities and an action plan for ’09 at a corporate and an individual employee level.

  2. February 18, 2009 at 9:51 pm

    I am one of those lucky few employees who are receiving one-way push communications from the mega corporation they work for. Just your typical pre-packaged propaganda (company intranet postings, emails, etc.). Sorry but in this era of openness and transparency, my fellow employees and I see right through this Orwellian speak and recognize the company for what it is — stuck in an outdated paradigm of half-truths and PR spin. It’s ugly and it not authentic. Therefore, nobody is listening (or believing a word of it).

    Long live the Cluetrain Manifesto! http://www.cluetrain.com/

    -BA

  3. 3 David Nottage
    February 19, 2009 at 11:13 am

    In this time I am communicating in spades. I have no desire to leave my employees out on the street. Not only do I get great communication from my one ups but from my clients on a regular basis.

    DN


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