Several comments, both printed and verbal, that I received from my post Who’s Communicating indicate an interesting but perhaps not surprising disparity – in smaller organizations, communcation from leaders is seen as more authentic; large companies are pushing a party line that is perceived as disingenuous. This is where the ‘dialog’ part comes in – communication, even from the top down, needs to be interactive. Having used this in my own practice, people respond so much better when they feel like they have a voice and that voice is being heard and responded to by leaders. When you’re in a one-to-one conversation, don’t you feel more validated (and thereby bought in) when the other person makes eye contact, nods, is engaged with you? “Blink” made clear that we can detect the slightest of involuntary facial expressions when someone is being insincere. Push emails and web content may mask that facial twinge, but the message comes through anyway. Especially in this time of great uncertainty, interactive communication – where employees have an opportunity to give input and respond – is critical to keeping it together.
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