Online privacy and internet regulation have certainly been on my mind of late. This morning, I got a very clever email from the marketers of a database that had ‘included my business profile’ in their service. Their plain, non-salesy email expressed strong interest in allowing me to protect the privacy of my information included in their database. I’d never heard of this service and certainly hadn’t subscribed. However, if someone crawls linkedin or other places where my business information appears and pulls from what I’ve published, I should want that information [free promotion] of my business spread as widely as possible, yes? Their email did get me to link to their site for a look – clearly they want to sell me a subscription. No suprise, nothing new — except perhaps using the guise of online privacy as a hook. Given my recent study of this issue (see prior posts in this list), this kind of sneak marketing is likely to increase as the regulation issue draws steam. Actually regulating it is going to be a very interesting challenge.
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